‘Short is better’, this is the title of the presentation spot of the 48th Edition of the FILMETS Badalona Film Festival

29/09/2022

The authors of the piece are the advertising agency Knock and the production company Possible Films. The idea is to show that it is better to keep short those actions expected to be short.

Three versions have been made from this FILMETS spot, one in Catalan, another in Spanish, and a third one in English.

spot filmets 2022 curts

With the suggesting title of ‘Short is better’, FILMETS Badalona Film Festival has released an original advertising spot announcing the upcoming 48th edition of this film event from October 21st to 30th. The advertising agency Knock and the production company Possible Films are the authors of the piece and three versions have been made of it: one in Catalan, another in Spanish and a third version in English.

This spot reinforces the idea that if an action (or film) is to be short, it is better not to make it longer. Hence the slogan of both the ad and the festival: ‘Short is better’. The 90 seconds version can be watched by clicking the link below.

Precisely, it was the Agency Knock the one proposing to carry out a project of creation of this advertising piece for the film festival together with FILMETS. Marc Vila, creative director of Knock, said that “the argument of this spot was the first idea we had in the team. However, we have been searching for other options for months, and finally we concluded that the first one was the best. So we started recording”.

Marc Vila says that the commercial reinforce the role of the short films in cinema. “Sometimes feature films are really bad. Then you feel that it never ends and you just want to get out of the theatre, but that doesn’t happen with shorts. So, this is the real strength of short films, and therefore the strength of a festival of short films like FILMETS”.

 
 
 

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